February 2025

A businessman in a suit giving a presentation on market research to a corporate team in a conference room.

From World Cup to Oscars: How Major Events Influence Market Tendencies!

Market Research /

From World Cup to Oscars: How Major Events Influence Market Tendencies! Introduction:Big Events = Big Money!Let’s be honest—whether you’re cheering for your favorite team in the FIFA World Cup or watching celebrities own the red carpet at the Oscars, these events are more than just entertainment. They’re goldmines for businesses! But did it ever occur […]

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Modern city skyline with high-rise buildings, cranes, and waterfront structures under a clear blue sky.

Why Mega Infrastructure Projects Fail—And How Data Could Save Them!

Infrastructure /

Why Mega Infrastructure Projects Fail—And How Data Could Save Them! Introduction: Big Dreams, Bigger Mistakes! Every now and then, governments and companies announce huge projects—a fancy new airport, a massive highway, or a bridge that seems to go on forever. Sounds exciting, right? Well, not always. Some of these projects end up being huge money

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A couple smiling while discussing insurance with an agent at a table.

Why Insurance Companies Need to Rethink Their Customer Research Strategies?

Insurance /

Why Insurance Companies Need to Rethink Their Customer Research Strategies? Introduction:Let’s be real—insurance isn’t the most exciting topic. Most people only think about it when they absolutely have to (like after a fender bender or a medical bill shocker). But if you’re in the insurance business, you know one thing for sure: understanding your customers

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