A visual representation of the characteristics of Generation Z.

Understanding Gen Z: The Next Generation of Consumers

Understanding Gen Z: The Next Generation of Consumers Introduction: Generation Z, born between the late 1990s and early 2010s, is rapidly emerging as a dominant force in the consumer market. This generation, raised in the digital age, has unique values, preferences, and behaviors that businesses must understand to succeed. Key Characteristics of Gen Z: Digital […]

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