consumer behavior

A woman presenting fashion design ideas on a flipchart with color swatches, surrounded by colleagues in a collaborative meeting setting, with laptops and design tools on the table.

Fashion Forecasting: Understanding Trends Through Market Data

Fashion /

Fashion Forecasting: Understanding Trends Through Market Data Introduction:Why does one color dominate wardrobes one season and disappear the next? Why do specific silhouettes or patterns suddenly feel “right”? Welcome to the fascinating world of fashion forecasting—where art, culture, and data collide to predict the trends that shape what we wear. This blog takes you behind […]

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A team of scientists conducting fieldwork in a futuristic outdoor environment, featuring drones, robotic assistants, and augmented reality technology.

The Future of Fieldwork: A Virtual Reality and Augmented Reality Revolution

Leave a Comment / Business and Technology /

Introduction Market research is changing quickly, and new technologies are transforming how we gather data and connect with people. Virtual reality (VR) and augmented reality (AR) are becoming exciting tools that could really change the game for fieldwork and how researchers engage with consumers. Virtual Reality (VR): A New Frontier for Data Collection:- VR allows

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Market Research for Tourism in Europe: Insights and Opportunities

Tourism /

Tourism is a significant contributor to the European economy, with the industry accounting for approximately 10% of the region’s GDP and employing over 27 million people. As the tourism industry continues to evolve, market research plays a critical role in helping businesses stay ahead of the curve. In this article, we will explore some of

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