consumer behavior

A businessman in a suit giving a presentation on market research to a corporate team in a conference room.

From World Cup to Oscars: How Major Events Influence Market Tendencies!

Market Research /

From World Cup to Oscars: How Major Events Influence Market Tendencies! Introduction:Big Events = Big Money!Let’s be honest—whether you’re cheering for your favorite team in the FIFA World Cup or watching celebrities own the red carpet at the Oscars, these events are more than just entertainment. They’re goldmines for businesses! But did it ever occur […]

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A laptop displaying a banking interface with a dollar symbol, along with stationery and a potted plant in the background.

Cracking the Millennial Code: Insights to Boost Banking Connections.

Banking & Finance /

Cracking the Millennial Code: Insights to Boost Banking Connections Introduction:Millennials—the generation born between 1981 and 1996—are the backbone in today’s economy. Representing a significant portion of the workforce, this tech-savvy generation holds unique financial needs and preferences that differ greatly from their predecessors. For banks, cracking the millennial code isn’t just an option—it’s a necessity.

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A woman presenting fashion design ideas on a flipchart with color swatches, surrounded by colleagues in a collaborative meeting setting, with laptops and design tools on the table.

Fashion Forecasting: Understanding Trends Through Market Data

Fashion /

Fashion Forecasting: Understanding Trends Through Market Data Introduction:Why does one color dominate wardrobes one season and disappear the next? Why do specific silhouettes or patterns suddenly feel “right”? Welcome to the fascinating world of fashion forecasting—where art, culture, and data collide to predict the trends that shape what we wear. This blog takes you behind

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A team of scientists conducting fieldwork in a futuristic outdoor environment, featuring drones, robotic assistants, and augmented reality technology.

The Future of Fieldwork: A Virtual Reality and Augmented Reality Revolution

Leave a Comment / Business and Technology /

Introduction Market research is changing quickly, and new technologies are transforming how we gather data and connect with people. Virtual reality (VR) and augmented reality (AR) are becoming exciting tools that could really change the game for fieldwork and how researchers engage with consumers. Virtual Reality (VR): A New Frontier for Data Collection:- VR allows

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