Customer Segmentation

A couple smiling while discussing insurance with an agent at a table.

Why Insurance Companies Need to Rethink Their Customer Research Strategies?

Why Insurance Companies Need to Rethink Their Customer Research Strategies? Introduction:Let’s be real—insurance isn’t the most exciting topic. Most people only think about it when they absolutely have to (like after a fender bender or a medical bill shocker). But if you’re in the insurance business, you know one thing for sure: understanding your customers […]

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Competent Fieldwork & Research
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