emerging trends

A woman presenting fashion design ideas on a flipchart with color swatches, surrounded by colleagues in a collaborative meeting setting, with laptops and design tools on the table.

Fashion Forecasting: Understanding Trends Through Market Data

Fashion Forecasting: Understanding Trends Through Market Data Introduction:Why does one color dominate wardrobes one season and disappear the next? Why do specific silhouettes or patterns suddenly feel “right”? Welcome to the fascinating world of fashion forecasting—where art, culture, and data collide to predict the trends that shape what we wear. This blog takes you behind […]

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Market Research for Tourism in Europe: Insights and Opportunities

Tourism is a significant contributor to the European economy, with the industry accounting for approximately 10% of the region’s GDP and employing over 27 million people. As the tourism industry continues to evolve, market research plays a critical role in helping businesses stay ahead of the curve. In this article, we will explore some of

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