Market Research

Market Research for Tourism in Europe: Insights and Opportunities

Tourism is a significant contributor to the European economy, with the industry accounting for approximately 10% of the region’s GDP and employing over 27 million people. As the tourism industry continues to evolve, market research plays a critical role in helping businesses stay ahead of the curve. In this article, we will explore some of

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Business and Technology

Business and Technology in the Age of Digital-First | CFR

There has been a change in the relationship between business and technology. Observe any boardroom discussion today, and it becomes clear that C-level executives no longer view IT as merely enabling their current decisions. As a result, ongoing discussions are focused on the opportunities technology can provide for creating and enhancing strategic options. The same

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Ethical Practice In Market Research

The Ethical Practices of Market Research | CFR

Ethical practices play an important role in business wherever they exist. In addition to creating trust between parties, ethical practices provide structure as well. The market research industry is no exception to these ethical practices. To ensure the authenticity of the research, ethical practices guide the conduct and analysis of the research without deception. The

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