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A woman presenting fashion design ideas on a flipchart with color swatches, surrounded by colleagues in a collaborative meeting setting, with laptops and design tools on the table.

Fashion Forecasting: Understanding Trends Through Market Data

Fashion /

Fashion Forecasting: Understanding Trends Through Market Data Introduction:Why does one color dominate wardrobes one season and disappear the next? Why do specific silhouettes or patterns suddenly feel “right”? Welcome to the fascinating world of fashion forecasting—where art, culture, and data collide to predict the trends that shape what we wear. This blog takes you behind […]

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The Backbone of Successful Market Research

Market Research /

Introduction Market research is the compass guiding businesses through the ever-changing marketplace. While data and analytics offer valuable insights, there’s no substitute for understanding people firsthand. This is where fieldwork shines. It’s the heart of truly understanding your customers, their behaviors, and their preferences. What is Fieldwork? Fieldwork is the process of collecting data directly

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