May 2023

Decoding the Decision-Making Process: Understanding Prospective Students from India Pursuing Higher Education Abroad

n an increasingly globalized world, pursuing higher education abroad has become a popular choice for students seeking diverse academic opportunities. The number of Indian students going abroad for higher education has witnessed a significant increase, reflecting the growing aspirations of students. Understanding the decision-making process of these prospective students is crucial for educational institutions and […]

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Market Research for Tourism in Europe: Insights and Opportunities

Tourism is a significant contributor to the European economy, with the industry accounting for approximately 10% of the region’s GDP and employing over 27 million people. As the tourism industry continues to evolve, market research plays a critical role in helping businesses stay ahead of the curve. In this article, we will explore some of

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