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THE FUTURE OF MARKET RESEARCH IS AI-POWERED

Artificial intelligence (AI) is rapidly transforming the market research industry. AI-powered tools are being used to automate tasks, analysed data, and generate insights at an unprecedented scale. The benefits of AI in market research There are many benefits to using AI in market research. Some of the key benefits include: Increased efficiency: AI can automate […]

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How Market Research and Fieldwork Helped to Support Health Workers during COVID-19

Market Research and Fieldwork with COVID-19 Health Workers The COVID-19 pandemic has had a significant impact on the healthcare industry, and health workers have been on the front lines of the response. Market research and fieldwork have been essential tools for understanding the needs of health workers and developing effective interventions. One of the most

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Decoding the Decision-Making Process: Understanding Prospective Students from India Pursuing Higher Education Abroad

n an increasingly globalized world, pursuing higher education abroad has become a popular choice for students seeking diverse academic opportunities. The number of Indian students going abroad for higher education has witnessed a significant increase, reflecting the growing aspirations of students. Understanding the decision-making process of these prospective students is crucial for educational institutions and

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