New Media Marketing Branding Generation
With new media marketing, businesses can essentially turn any digital channel into a marketing platform, and this is effective for reaching consumers and business buyers.
The voice of the people!
As the web has become the primary starting point for research, communication and other tasks, marketers have shifted their focuses to developing a complete web presence. As such, new media tools, have become avenues for businesses to build inbound links and reach new prospects.
Social Media
Marketers can use social media websites to market content and engage with people using a variety of tactics and strategies. The availability of detailed demographic, geographical, and personal information on many social networks allows marketers to tailor their messages according to what users are most likely to respond to. Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Websites
In online marketing, the website is the ultimate tool for executing a sales funnel strategy. You capture people from different sources including search engines and social media as part of your online marketing campaigns. When they get to your website, they arrive at a special page that captures their details and moves them to take action. The number of websites continued growing to over 1 billion by March 2016 and has continued growing since. Netcraft Web Server Survey in January 2020 reported that there are 1,295,973,827 websites and in April 2021 reported that there are 1,212,139,815 sites across 10,939,637 web facing computers, and 264,469,666 unique domains.
